Building an AI-driven digital instruction platform for global consumer product brands
StepAlong is an AI-based SaaS platform that transforms traditional product manuals into dynamic, step-by-step, mobile-first digital experiences. Designed for consumer product companies, it helps brands deliver frustration-free, multilingual, and accessible product instructions that reduce support costs and enhance customer satisfaction
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Quick Facts:
  • Product built from scratch by a team of 2 developers and 1 QA
  • Core technologies: TypeScript, Node.js, AWS Lambda, Cognito, React
  • Development period: 2023 – 2025
  • Delivered a scalable, multilingual SaaS platform for AI-powered product instructions
Client Info:

Better Making S.L., the company behind StepAlong, is a Spain-based technology firm founded by a team of serial entrepreneurs with over 15 years of experience creating customer experience solutions. Their mission is to help global consumer-product companies provide effortless, AI-powered product instruction experiences that delight users and improve operational efficiency

Challenge:
  • Needed to build a complex SaaS product from scratch with a lean internal team
  • Required a highly scalable and secure cloud architecture to support multilingual, multi-tenant clients
  • Demanded real-time AI integration for video-to-instruction conversion and translation
  • Sought a mobile-first, responsive UX adaptable to multiple device types and embedding contexts
Solution:
  • Frontend: React-based web platform optimized for mobile and QR-code access
  • Backend: Serverless microservices using AWS Lambda and Node.js for scalability and cost efficiency
  • Authentication: Integrated AWS Cognito for secure, multi-tenant user management
  • Localization: Implemented AI-driven multilingual support covering 30+ languages
  • Continuous Delivery: CI/CD pipelines and cloud infrastructure automation enabled agile deployment cycles
Business impact:

Successfully launched a global-ready SaaS platform supporting multiple industries (consumer products, furniture, e-commerce)

Reduced onboarding and deployment time for new clients through modular architecture

Enabled brands to decrease support requests and product returns by improving end-user instruction UX

Positioned StepAlong as a recognized innovator in AI-powered digital instruction systems

Team:
  • 2 Developers
  • 1 QA Engineer
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